Founded in 1996, Jindong (VATS Group), formerly known as “Jinliufu Liquor Company” and “VATS Group”, was renamed as “Jindong Group” in October 2016. After more than 20 years of continuous development, a pattern of "industry + investment" has been formed.
Jindong Group now boasts 15,000 employees and total assets over RMB 30 billion, and runs three business sectors: VATS Liquor Group, VATS Liquor Chain Store and Jindong Investment.
Over the past 20 years, Jindong Group has adhered to the trustworthy and innovative business philosophy and has continued to grow and develop. With the joint efforts of the employees and the support of more than 10,000 upstream and downstream partners, it has been ranked among the top 500 private enterprises in China.
In the future, Jindong Group will uphold the “Industry + Investments” development strategy to provide more quality products and services for customers, make investments in the new economy, and create more value for the community.
VATS Liquor Group
VATS Liquor Group boasts white liquor producers including Jinliufu Distillery Co., Ltd., Xiangjiao Liquor Co., Ltd., Zhenjiu Liquor Co., Ltd., and Lidu Distillery Co., Ltd. Seven liquor producers of VATS Liquor Group boast more than 50 years of history.In 2019, Jinliufu’s brand value reached RMB 45.212 billion.
VATS Liquor Store
VATS Liquor Store persists on the corporate vision of “enabling consumers to trustingly purchase and enjoy the genuinely delicious white liquor/wine”, and it is committed to providing customers with professional product choices, safe and genuine white liquor/wine system management and high-quality services.In 2019, VATS Liquor Chain Store was once again selected as one of the “Top 500 Most Valuable Brands in China” with a brand value of RMB 14.345 billion.IN 2019, VATS Liquor Chain Store Management Joint Stock Co., Ltd. was successfully listed on Shenzhen Stock Exchange, with the stock code being “300755” and stock abbreviation being “Vats Liquor Chain Store”. As a result, it has become the first listed company in liquor circulation industry.
It has invested in more than 20 enterprises and projects, including Liling Porcelain Valley, Charm Western Hunan, New China Insurance, CITIC Private Equity Funds Management Co., Ltd., Shenghua Technology, Blue Ocean Strategy, Furong Xingsheng, and Liling